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2015 Media Kit
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NRF Study Shows Spooky Spending will Reach $6.9 Billion

More than 157 million Americans plan to celebrate Halloween this year, according to the National Retail Federation's Halloween Consumer Spending Survey. The average person is expected to spend $74.34 to celebrate, with a total spending on Halloween expected to reach nearly $6.9 billion.

"With a bit more confidence in their finances, we expect those celebrating Halloween this year will look for several different activities to do with their family and friends," says Matthew Shay, NRF president and CEO. "Retailers of all shapes and sizes will welcome millions of shoppers with promotions on candy and decorations and of course, costumes." According to the study, it is anticipated that consumers will also spend:

Adult costumes: $1.2 billion
Children's costumes: $950 million
Pet costumes: $350 million
Candy: $2.1 billion
Greeting cards: $330 million
Decorations: $1.9 billion

"People shouldn't be too surprised when they see Halloween candy and decorations available in stores as early as September first," says Prosper Insights principal analyst Pam Goodfellow. "Given that more than a third of Americans enjoy taking advantage of early-bird deals to kick off their fall celebrations, it seems there's plenty of appetite among consumers to enjoy a perfectly frightful Halloween."

The Rug Market America Debuts Expanded Youth Designs at ABC Kids Expo

The Rug Market America has announced the debut of the latest addition to the company's Rug Market Kids brand of baby and youth rugs during this year's ABC Kids Expo in Las Vegas. Rug designs within the new introductions include whimsical imagery to trending geometric designs. Each rug in the full collection is plush, barefoot-ready and available in multiple fiber contents. "Our design team has once again provided a deep collection of rugs inspired by fresh motifs that will coordinate with youth décor from baby rooms to teen getaways," says Andrew Shabtai of the Los Angeles-based company. "The ABC Kids Expo is a great venue for the introduction of these designs. We look forward to presenting them to buyers in the youth focused marketplace." The Rug Market America will debut the new rug designs in their showroom in the Las Vegas Convention Center - #1041. Included within the introductions are nearly three dozen designs in both acrylic and cotton flannel for multi-use applications with a hooked construction.

Feltman Brothers Lets Little Ones Shine This Holiday Season

This holiday season, Feltman Brothers will offer a new collection to highlight old world, vintage style. Crisp white apparel with red and green hand-stitched embroidery will make up the newest collection, which will be available in sizes newborn-4T.

The collection consists of The Holiday Creeper Caboose, Bishop Dress, Bobby Suit, Boy's Longall, Long Sleeve Smocked Holiday Dress, Short Sleeve Smocked Holiday Dress and Smocked Holiday Creeper.

Mommy's Bliss Welcomes a Peaceful Night's Sleep

A crying baby is a situation that leaves parents and their little ones without a restful night's sleep—but Mommy's Bliss, a company focused on providing safe, effective, and natural products for families, has introduced its best-selling Gripe Water. Gripe Water is a tried and true solution to infant colic and fussiness. Mommy's Bliss Night Time Gripe Water is an all-natural solution that will help Baby sleep soundly throughout the night, while relieving gas and stomach discomfort. The pediatrician-recommended liquid formula is extra gentle for babies, contains no artificial flavors or colors, and is a must-have for medicine cabinets. The 100-percent vegetarian and vegan solution features organic fennel and organic dandelion extract to soothe stomachs, as well as chamomile, lemon balm, and passion flower to promote blissful sleep.

Austlen Baby Co. Enters Juvenile Products Market

Austlen Baby Company will make its debut in the juvenile product industry at the ABC Kids Expo in Las Vegas Oct. 18-21, 2015 with the introduction of the Entourage stroller, featuring an abundance of storage capacity.

The Entourage stroller's patented design has a simple one-handed expandable frame with three positions that enable multi-child configurations and the ability to carry large items. The stroller's weight limit can accommodate up to 150 pounds combined weight of children and cargo. The stroller was recently named as a 2015 JPMA Innovation Awards Finalist in the Juvenile Products Manufacturers Association's annual competition for the most innovative products being shown at the ABC Kids Expo. Winners will be announced Oct. 18 in Las Vegas.

Mother Nature's Newest Nursery Rhymes

Mother-daughter creative and writing team, Angela and Marisa Vincent have announced the launch of their first book and album, Save Queen Green! Mother Nature's Eco-Rhymes. Save Queen Green is an educational children's book and album that teaches children about environmental issues by infusing eco-friendly lyrics into familiar melodies. The authors have created a colorful book full of environmental lessons and relatable characters that families will adore. The Las Vegas natives hope to inspire families to make lifestyle changes that will help solve the environmental challenges of our generation.

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