K.I.D.S. PSA Shown In Time Square
After 25 years of helping children and families in need with donated new products, Kids in Distressed Situations Inc. (K.I.D.S.) is making it easier for millions of people in New York's Times Square to support its efforts. On August 15, a 15-second public service announcement will start airing on the CBS jumbo screen with instructions for mobile phone users to text "Happykids 25" to 27138; this triggers a $25 donation to K.I.D.S.
"K.I.D.S. is unique in its ability to reach 4.5 million children in need every year, helping them strive for a better life than they have," K.I.D.S. President Janice Weinman, says. "By tapping into the new technology of mobile-phone giving, we are asking many more people to help us continue to make a difference in the future of our youth by giving them new product, one child at a time."
The 15-second PSA will run hourly, 18 hours per day, from August 15 through October 15 on CBS' big screen on the north side of 42nd Street, between 7th and 8th Avenues. Over the 62-day period, the spot will run a minimum of 1,116 times; 1.5 million people view the screen every day. The PSA can also be seen at http://www.youtube.com/kidsincmedia.
