Baby News Group Releases Shopping For Baby Resource Guide


Baby News Group, the largest affiliated children's retail group in the United States, released its Shopping for Baby resource guide in an effort to help educate new mothers in providing the basic essentials for their baby. This new resource guide is available for free to any consumer who visits a local Baby News store.


"This year we decided to depart from our traditional catalog," Roger O'Callaghan president of Baby News, says. "We used the combined expertise of over 50 Baby News stores to put together the basic essentials checklist. This checklist is the foundation of our shopping for baby resource guide and provides consumers a convenient way to fulfill a baby's basic needs."


The 32-page resource guide features a basic essentials checklist, a showcase of the latest products and informative content. Consumers will discover trusted brands in baby gear, nursery furniture, feeding, diapering and potty training, health care, clothing, childproofing and toys. Consumers will also find informational content written by storeowners.

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