Zutano, KidsLine To Debut Bedding, Décor Line At ABC
Vermont-based children's apparel creator Zutano (www.zutano.com)
and children's bedding manufacturer KidsLine (www.kidslineinc.com)
will debut a line of Zutano-branded crib bedding and room accessories
at the ABC Kids Expo, October 10-13. The line will feature Zutano's
signature colorful and whimsical designs.
"This project has been amazing," Uli Belenky, Zutano's co-founder and designer, says. "Designing nursery décor has given us the chance to bring Zutano to life in an incredible three-dimensional space. The magic and wonder of our patterns applied to beautiful blankets, decals and nursery accessories brings the essence of Zutano to a whole new level. We've prided ourselves on being the first garments parents put on their baby, now we will be able to help design the first environments that babies are brought home to; it is so inspiring."
The line is specifically geared for the specialty market and select
online shops. "This expansion of the brand gives us something really
substantial to support the shops and boutiques that have been carrying
Zutano for more than 20 years," Michael Belenky, president and
co-founder of Zutano, says. "Working with a quality partner as
KidsLine will allow us to share the brand in a completely new way. Parents
will be able to envelop their beautiful babies with Zutano color and
stylish patterns that before were only wearable."
